Understanding customer experience is the key to successful business. With service design you can create holistic experiences that your customers love to use, are willing to pay more and will recommend to others.
Service design is all about user-centered design, innovation and creativity. It is a process where you continuously develop your service.
When you understand your target users, their needs and frustrations you can start designing the user interface. Good user interface design increases the user experience of the service and has an impact to the customer satisfaction and loyalty.
UI/UX design is all about structuring the information and hierarchy, drawing wireframes of each of the service views and interaction flows. It is about prototyping and testing with users as early and often as possible.
Your service should charm at the first sight, as you may not get a second chance. By investing in the look and feel of your service, it will stand out and invite to buy.
Visual design defines the overall visual appearance of the user interface, the detailed layouts, icons, colors and typography.